Privacy Policy

Effective Date: October 19, 2020

This Privacy Policy describes the policies of Ditto Technologies, Inc. (“we”, “our” or “us”) on the collection, use and disclosure of your (“you” or “your”) information in connection with your use of our products and services including https://ditto.com/ and our in-store mobile applications (collectively the “Site”).

This Privacy Policy does not apply to the practices of third parties that we do not own or control, including any third party websites, services and applications that you elect to access through or in connection with the Site, or to individuals that we do not manage or employ. We cannot take responsibility for the content or privacy policies of those third parties and encourage you to carefully review their privacy policies before you access such services.

This Privacy Policy applies only to information you provide to us through the Site. If you choose to use our services pursuant to a separate agreement with us, the collection, use, and disclosure of any information provided to us under such agreement will be governed by such agreement.

We do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at privacy@ditto.com.

The Site may be hosted and operated in the United States (“U.S.”) through us and our service providers, and if you do not reside in the U.S., laws in the U.S. may differ from the laws where you reside. By using the Site, you acknowledge that any Personal Data about you, regardless of whether provided by you or obtained from a third party, is being provided to us in the U.S. and may be hosted on U.S. servers, and you authorize us to transfer, store and process your information to and in the U.S., and possibly other countries. You hereby consent to the transfer of your data to the U.S. solely for the purposes set forth below.

 

Information Collected

Our privacy policy is not to collect, store, or share any personally identifiable information, except as described below.

  • You may choose to contact us through the Site to receive more information about our services or job openings. To do so, we ask for your full name, email address, company name and phone number and we collect and store such information if you choose to provide it. Contacting us is voluntary, and we send emails only to those who first contact us. 
  • In order to improve our services and learn about how users interact with our Site, we may automatically collect information such as your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), and/or a date/time stamp for your visit.  Some of this information may be collected using cookies and stored in log files. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website.  We may use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your computer until you delete them).  Persistent cookies can be removed by following your browser’s directions.  If you choose to disable cookies, some areas of our Site may not work properly.  For more information, please review our Cookie Policy.
  • You may choose to receive a demonstration of or use the Ditto services on the Site.  To do so, we collect images of your face and ask for certain other information to run the demonstration and operate the Ditto services. We capture, collect, use, store, transfer, and disclose images of your face to create a facial reconstruction (biometric data) for the sole purpose of showing virtual eyewear on your face and providing you customized information about eyewear. 

 

We may communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your email address, we may send you promotional email offers on behalf of Ditto or our business partners, or email you about your use of the Site.  Also, we may receive a confirmation when you open an email from us. This confirmation helps us make our communications with you more interesting and improve our services. If you do not want to receive communications from us, please indicate your preference by emailing privacy@ditto.com.

Through cookies we place on your browser or device, we may collect information about your online activity after you leave our Site.  Just like any other usage information we collect, this information allows us to improve the Site and customize your online experience, and otherwise as described in this Privacy Policy. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites.  Our Site does not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the Site and after you leave our Site.

 

When and How We Disclose Information to Third Parties 

We never share or sell your information to third parties for their own purposes. We may now or in the future contract with other companies to provide certain services to us, such as suppliers, payment processors and technology service providers, and we may need to give them access to information, such as your email address, in order for them to perform services for us. Unless we tell you differently, these companies do not have any rights to use the information we share with them beyond what is necessary to assist us. 

In addition, we may at times share aggregated and anonymized Site statistics with our partners and service providers so that we and they can understand how and how often people use our Site. We will never disclose Site statistics in a manner that would allow a third party to identify you individually without your express consent. 

If we or our assets were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your information as set forth in this policy. We do not currently have a parent company or any affiliates, but in the future we may and may share your information with them, but they will be subject to the same obligations set out in this policy.  

We also reserve the right to access, read, preserve, and disclose any information as we reasonably believe is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) detect, prevent, or otherwise address fraud, security or technical issues, or (iii) protect our rights, property or safety, our users and the public. 

 

How Long Do We Retain Your Personal Information?  

We retain your biometric information submitted to Ditto from the U.S. to the Site for a maximum of three years following collection. 

We retain your other personal data: (A) for as long as reasonably necessary to provide you with access to the Site; (B) as necessary to comply with our legal obligations, resolve disputes or collect fees owed; and (C) as otherwise required by applicable law, rule or regulation, We retain some of your information in a depersonalized or aggregated form but not in a way that it could be used to identify you.

 

Security of Information

We store all of our information, including your personal information, using industry-standard techniques. Unfortunately, due to the nature of the Internet, unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. We do not guarantee or warrant that the techniques we employ will prevent unauthorized access to information about you that we store.

 

Changes

If we make changes to this Privacy Policy, we will notify you by sending you an email or by way of a conspicuous posting on the Site. Any material changes will take effect for existing users thirty (30) days after we give such notice and will be immediately effective for new users. If you do not agree to any such changes, please do not continue to use the Site following the effective date of such change.

 

What Choices Do I Have?

You may request deletion of your personal information submitted to the Site by sending an email to privacy@ditto.com. If you use our services through a third-party service provider, you may request a deletion of your personal information by contacting that service provider. 

 

If You Have Questions or Concerns

Non-U.S. Users: Please be advised that your information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal data may be less stringent than the laws in your country.  If you have concerns about our processing of your personal data, please do not use the Site. 

California Privacy Rights: Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to privacy@ditto.com.

 

EU Residents

If you are a resident of the European Union (“EU”), United Kingdom, Lichtenstein, Norway, or Iceland, you may have additional rights under the EU General Data Protection Regulation (the “GDPR”) with respect to your Personal Data, as outlined below.  

For this section, we use the terms “Personal Data” and “processing” as they are defined in the GDPR, but “Personal Data” generally means information that can be used to individually identify a person, and “processing” generally covers actions that can be performed in connection with data such as collection, use, storage and disclosure.  We will be the controller of your Personal Data processed in connection with the Site.

Where applicable, this section is intended to supplement, and not replace, our Privacy Policy.  If there are any conflicts between this section and any other provision of this Privacy Policy, the policy or portion that is more protective of Personal Data shall control to the extent of such conflict.  If you have any questions about this section or whether any of the following applies to you, please contact us at privacy@ditto.com.  Note that we may also process Personal Data of our customers’ end users or employees in connection with our provision of services to customers, in which case we are the processor of Personal Data. If we are the processor of your Personal Data (i.e., not the controller), please contact the controller party in the first instance to address your rights with respect to such data.

 

What Personal Data Do We Collect From You? 

We collect Personal Data about you when you provide such information directly to us, when third parties such as our business partners or service providers provide us with Personal Data about you, or when Personal Data about you is automatically collected in connection with your use of our Site.

Information we collect directly from you:  We receive Personal Data directly from you when you provide us with such Personal Data, including without limitation the following: 

 

Website

Store iPad App

Analytics

ditto_ID

Yes

Yes

Yes

PD

Yes

Yes

No

Image

Yes

Yes

No

IP Address

Yes

Yes

Yes

Gender

Yes

Yes

Yes

Birthdate

Yes

Yes

No

Ear Junction

Yes

Yes

No

Eye Corner Width

Yes

Yes

No

Face Image

Yes

Yes

No

Face Shape

Yes

Yes

No

Nose bridge height

Yes

Yes

No

Nose bridge width

Yes

Yes

No

Progressive/multifocal prescription

Yes

Yes

No

Temple Length Y/N

Yes

Yes

No

Language

Yes

Yes

No

Address

Yes

Yes

No

Education Level

Yes

Yes

No

Income Band

Yes

Yes

No

Income Amount

Yes

Yes

No

Preferences (open field)

Yes

Yes

No

Wear Glasses or Contacts

Yes

Yes

No

Prescription

Yes

Yes

No

Frame “favorites”

Yes

Yes

No

Customer_ID

Yes

Yes

No

Name

No

Yes

Yes

Email

No

Yes

Yes

Company detail

No

No

Yes

Browser

No

No

Yes

Location Information

No

No

Yes

 

Information we automatically collect when you use our SiteSome Personal Data is automatically collected when you use our Site, such as the following: 

  • IP address
  • Device identifiers 
  • Web browser information
  • Page view statistics
  • Browsing history
  • Usage information
  • Transaction information (e.g. transaction amount, date and time such transaction occurred)
  • Cookies and other tracking technologies (e.g. web beacons, pixel tags, SDKs, etc.) — For more information, please review our Cookie Policy.
  • Location information (e.g. IP address, zip code) 
  • Log data (e.g. access times, hardware and software information)

 

How Do We Use Your Personal Data?  We process Personal Data to operate, improve, understand and personalize our Site.  For example, we use Personal Data to:

  • Deliver and improve the Site
  • Create and manage user profiles
  • Communicate with you about the Site as well as our other services and opportunities
  • Contact you about Site announcements, updates or offers
  • Provide support and assistance for the Site
  • Personalize website content and communications based on your preferences
  • Meet contract or legal obligations
  • Respond to user inquiries
  • Fulfill user requests 
  • Comply with our legal or contractual obligations
  • Resolve disputes
  • Protect against or deter fraudulent, illegal or harmful actions

 

We will only process your Personal Data if we have a lawful basis for doing so. Lawful bases for processing include consent, contractual necessity and our “legitimate interests” or the legitimate interest of others, as further described below.

  • Contractual Necessity:  When you use the Site in order to demonstrate our technology, we process the Personal Data you submit as a matter of “contractual necessity”, meaning that we need to process the data to perform under our Terms of Use with you, which enables us to provide you with the demonstrated technology.  When we process data due to contractual necessity, failure to provide such Personal Data will result in your inability to use some or all portions of the Site that require such data. 
  • Legitimate Interest:  We process the following categories of Personal Data when we believe it furthers the legitimate interest of us or third parties.  Examples of these legitimate interests include:
    • Operation and improvement of our business, products and services
    • Marketing of our products and services 
    • Provision of customer support
    • Protection from fraud or security threats
    • Compliance with legal obligations
  • Consent:   In some cases, we may process Personal Data based on the consent you expressly grant to us at the time we collect such data.  When we process Personal Data based on your consent, it will be expressly indicated to you at the point and time of collection. 
  • Other Processing Grounds:  From time to time we may also need to process Personal Data to comply with a legal obligation, if it is necessary to protect the vital interests of you or other data subjects, or if it is necessary for a task carried out in the public interest.

 

How and With Whom Do We Share Your Data?  We may share Personal Data with vendors, third party service providers and agents who work on our behalf and provide us with services related to the purposes described in this Privacy Policy or our Terms of Service. These parties include:

  • Payment processors
  • Fraud prevention service providers
  • Ad networks
  • Analytics service providers
  • Staff augmentation and contract personnel 
  • Hosting service providers
  • Co-location service providers
  • Telecommunications service providers

 

We also share Personal Data when we believe it is necessary to:

  • Comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies
  • Protect us, our business or our users, for example to enforce our terms of service, prevent spam or other unwanted communications and investigate or protect against fraud
  • Maintain the security of our products and services

 

We also share information with third parties when you give us consent to do so.

Last, we share Personal Data with our affiliates or other members of our corporate family. Furthermore, if we choose to buy or sell assets, user information is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party, and we would share Personal Data with the party that is acquiring our assets. You acknowledge that such transfers may occur, and that any acquirer of us or our assets may continue to use your Personal Information as set forth in this policy.

 

What Security Measures Do We Use?  We seek to protect Personal Data using appropriate technical and organizational measures based on the type of Personal Data and applicable processing activity. 

 

Personal Data of ChildrenWe do not knowingly collect or solicit Personal Data from anyone under the age of 16.  If you are under 16, please do not attempt to use the Site or send any Personal Data about yourself to us.  If we learn that we have collected Personal Data from a child under age 16, we will delete that information as quickly as possible. If you believe that a child under 16 may have provided us Personal Data, please contact us at privacy@ditto.com

 

What Rights Do You Have Regarding Your Personal Data?  You have certain rights with respect to your Personal Data, including those set forth below.  For more information about these rights, or to submit a request, please email privacy@ditto.com. Please note that in some circumstances, we may not be able to fully comply with your request, such as if it is frivolous or extremely impractical, if it jeopardizes the rights of others, or if it is not required by law, but in those circumstances, we will still respond to notify you of such a decision.  In some cases, we may also need to you to provide us with additional information, which may include Personal Data, if necessary to verify your identity and the nature of your request.  

 

  • Access:  You can request more information about the Personal Data we hold about you and request a copy of such Personal Data. You can also access certain of your Personal Data by contacting us at privacy@ditto.com
  • Rectification: If you believe that any Personal Data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data. You can correct some of this information directly by contacting us at privacy@ditto.com.  
  • Erasure: You can request that we erase some or all of your Personal Data from our systems.  
  • Withdrawal of Consent: If we are processing your Personal Data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your Personal Data, if such use or disclosure is necessary to enable you to utilize some or all of our Site. 
  • Portability:  You can ask for a copy of your Personal Data in a machine-readable format.  You can also request that we transmit the data to another controller where technically feasible. 
  • Objection: You can contact us to let us know that you object to the further use or disclosure of your Personal Data for certain purposes, such as for direct marketing purposes. 
  • Restriction of Processing:  You can ask us to restrict further processing of your Personal Data.
  • Right to File Complaint:  You have the right to lodge a complaint about our practices with respect to your Personal Data with the supervisory authority of your country or EU Member State. 

 

What If You Have Questions Regarding Your Personal Data?  If you have any questions about this section or our data practices generally, please contact us using the following information: 

  • Name: Ditto Technologies, Inc.
  • Physical Address: 1611 Telegraph Ave Suite 600, Oakland, CA 94612
  • Email address for contact: privacy@ditto.com 

 

If you have any questions or concerns regarding your privacy when using the Site, please send us a message to privacy@ditto.com. We will make every effort to resolve your concerns.

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