Ditto is on a mission to make eyewear accessible and empowering for everyone.
We believe a great pair of glasses can help you see the best version of yourself. We celebrate what makes you unique and make it easy for you to discover and buy glasses that work for your vision needs, personal style, and unique face.
Our team embodies and celebrates this distinctiveness. With a female-founder, a diverse global team, and clients across the world that represent every type of customer. We are proud that we are fundamentally changing the way eyewear is bought and sold for over 50 million customers globally each year.
We are also leaders in a change that’s much bigger than eyewear; one where advanced technologies like AI-based personalization and AR visualizations will transform every aspect of how people shop.
“When I started Ditto in 2011, I didn’t know jack about eyewear. It’s been one hell of an entrepreneurial journey thus far — battling patent trolls, the ups and downs of finding product market fit, starting an eComm site for glasses and then pivoting to a subscription business before selling it, focusing back on our technology business after the legal drama subsided, almost going bankrupt a few times, traveling the world to partner with retailers, actually learning a lot about eyewear, cofounder transitions, and now focusing on growing and managing an amazing team.
It’s been nuts at times but I feel I was born to be an entrepreneur. I am so proud of what we’ve built both in terms of our products and our culture.”
Kate Doerksen, CEO and cofounder
We go beyond what customers say they want to invent the future. We push what’s possible and dare to be first. We have 13 patents, 7 pending and average several new patents every year.
To us, trust is the combination of credibility, reliability, and authenticity.
We find a way to make things work in a changing environment.
We combine heart and hustle to get things done. We love passionate people who bring energy and are interesting to be around.
We show care and respect for each other and set each other up for success.
When experienced people of diverse talents, backgrounds and opinions are inspired to come together, greatness occurs.