Some retail categories are notoriously tough to buy online unless you know exactly the brand, model, color, and size you need.  When buying products like make-up, eyewear, fitted apparel, shoes, and jewelry, it’s a huge benefit to be able to test out or try-on the physical product prior to purchasing it.  

Ditto has evolved our own technology platform so that we can help eyewear frame manufacturers and brands elevate their B2B portals and better transition their sales team to inside sales or a hybrid outside/inside approach.

Ditto is launching a new product that will measure a customer’s pupillary distance within +/- 1mm of accuracy in the large majority of cases. TruePD™ is Ditto’s PD technology for card-based and depth-camera based measurements.

This article is a quick primer of telehealth and telemedicine solutions in the eyecare industry. While there are several other telemedicine reports for eyecare out there, we felt like those reports focused primarily on the eyecare professionals segment only and omitted some important new technology entrants like online refraction tools/smartphone apps that are relevant for online and omnichannel retailers and brands.

Whether you are a startup eCommerce business or are a large enterprise retailer trying to optimize your cost of customer acquisition, it’s important to come up with marketing strategies and content that will break through the noise and actually drive new, qualified customers to your site.

Glasses have a unique ability to make a big statement. Maybe not surprising, many leaders and celebrities have used eyewear to define their signature style. In honor of Black History Month, we are shining a light on seven Black leaders and celebrities who made their glasses nothing less than iconic.

I cofounded Ditto ten years ago this month. It’s kind of crazy when I take a step back and let that sink in. It’s not lost on me that most startups don’t last that long and I’m insanely proud that we are still standing despite, quite frankly, an absurd amount of obstacles. These obstacles have been part of why Ditto has been such an extraordinary learning experience for me.

This month marks the 10th anniversary since Ditto was founded. Ten years later, over 60M people use our technology each year to try on over 1 billion pairs of glasses each per month! We’ve partnered with some of the best eyewear retailers and brands around the world including Specsavers, Zenni, GrandVision, NVI, Misterspex, Lenskart, JINS, Quay and more. Ditto is far more global than I could have imagined with over 55% of our business coming from outside of the U.S.