Latest Ditto news, insights from our CEO, best practices for eyewear eCommerce and stores, and steps for creating a personalized eyewear shopping experience.
Some retail categories are notoriously tough to buy online unless you know exactly the brand, model, color, and size you need. When buying products like make-up, eyewear, fitted apparel, shoes, and jewelry, it’s a huge benefit to be able to test out or try-on the physical product prior to purchasing it.
Some retail categories are notoriously tough to buy online unless you know exactly the brand, model, color, and size you need. When buying products like make-up, eyewear, fitted apparel, shoes, and jewelry, it’s a huge benefit to be able to test out or try-on the physical product prior to purchasing it.
Ditto has evolved our own technology platform so that we can help eyewear frame manufacturers and brands elevate their B2B portals and better transition their sales team to inside sales or a hybrid outside/inside approach.
Ditto is launching a new product that will measure a customer’s pupillary distance within +/- 1mm of accuracy in the large majority of cases. TruePD™ is Ditto’s PD technology for card-based and depth-camera based measurements.
This article is a quick primer of telehealth and telemedicine solutions in the eyecare industry. While there are several other telemedicine reports for eyecare out there, we felt like those reports focused primarily on the eyecare professionals segment only and omitted some important new technology entrants like online refraction tools/smartphone apps that are relevant for online and omnichannel retailers and brands.
In honor of Black History Month, we are starting a new monthly content series amplifying inventors who align with our values. One of Ditto’s core values is that we are inventors. We go beyond what customers say they want to invent the future. We push what’s possible and dare to be first.
In honor of Women’s History month, Ditto would like to highlight four influential female leaders making their mark on the eyewear industry in 2021.
Whether you are a startup eCommerce business or are a large enterprise retailer trying to optimize your cost of customer acquisition, it’s important to come up with marketing strategies and content that will break through the noise and actually drive new, qualified customers to your site.
Glasses have a unique ability to make a big statement. Maybe not surprising, many leaders and celebrities have used eyewear to define their signature style. In honor of Black History Month, we are shining a light on seven Black leaders and celebrities who made their glasses nothing less than iconic.
I cofounded Ditto ten years ago this month. It’s kind of crazy when I take a step back and let that sink in. It’s not lost on me that most startups don’t last that long and I’m insanely proud that we are still standing despite, quite frankly, an absurd amount of obstacles. These obstacles have been part of why Ditto has been such an extraordinary learning experience for me.
This month marks the 10th anniversary since Ditto was founded. Ten years later, over 60M people use our technology each year to try on over 1 billion pairs of glasses each per month! We’ve partnered with some of the best eyewear retailers and brands around the world including Specsavers, Zenni, GrandVision, NVI, Misterspex, Lenskart, JINS, Quay and more. Ditto is far more global than I could have imagined with over 55% of our business coming from outside of the U.S.
The shutdown of physical stores is making consumers question their traditional shopping habits. Those who had previously been reluctant to shop online are now forging ahead online. This means that retailers must adapt along with their changing audience.
With major trade shows postponed or canceled and companies rethinking essential travel, manufacturers must find novel ways to launch new products and collections. Our advice? Do it virtually.
One of the most crucial aspects of any successful eCommerce site is its product detail page (PDP). It has the power to make or break an online sale. This is especially true for eyewear since the purchase is highly considered and fit sensitive.
If you sell your eyewear brand in brick and mortar stores, you’ve likely experienced the strain of Covid-19 on your business. Here are a few tips to help you ride the wave and thrive during the pandemic.
For optical retailers looking to launch a new eCommerce site or improve an existing one, high-quality product images of frames is a critical element to driving conversion.
Traditional photography is challenging for eyewear because of the reflective nature of the lenses, transparent acetate colors and tiny, and intricate details including embellishments, logos, and hinges.
Digital product imagery is evergreen, enabling you to make edits (color saturation, text, reflections, etc.) after the fact without needing to reshoot.
eCommerce businesses have seen a huge rise in adoption as a way for traditional brick-and-mortar storefronts to expand their business model, increase profit margins, and appeal to a larger target audience. eCommerce has a higher bar for customer satisfaction than a brick-and-mortar store, so it’s important for you to create a tested, optimized eCommerce site.
We at Ditto support the fight against racial injustice. We want to amplify and celebrate Black eyewear businesses and brands.
In the new normal of social distancing, many eyewear retailers are either transitioning to eCommerce or adding it to their portfolio. But even before COVID-19, eCommerce had been seeing a huge rise in adoption from traditional brick-and-mortar retailers.
When it comes to virtual try-on platforms, it’s important to note that not all are created equal.
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Ditto is the leader in virtual try-on and frame recommendation technologies for eyewear brands and retailers.
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