For optical retailers looking to launch a new eCommerce site or improve an existing one, high-quality product images of frames is a critical element to driving conversion.

Traditional photography is challenging for eyewear because of the reflective nature of the lenses, transparent acetate colors and tiny, and intricate details including embellishments, logos, and hinges.

Digital product imagery is evergreen, enabling you to make edits (color saturation, text, reflections, etc.) after the fact without needing to reshoot.

eCommerce businesses have seen a huge rise in adoption as a way for traditional brick-and-mortar storefronts to expand their business model, increase profit margins, and appeal to a larger target audience. eCommerce has a higher bar for customer satisfaction than a brick-and-mortar store, so it’s important for you to create a tested, optimized eCommerce site.

We at Ditto support the fight against racial injustice. We want to amplify and celebrate Black eyewear businesses and brands.

In the new normal of social distancing, many eyewear retailers are either transitioning to eCommerce or adding it to their portfolio. But even before COVID-19, eCommerce had been seeing a huge rise in adoption from traditional brick-and-mortar retailers.

When it comes to virtual try-on platforms, it’s important to note that not all are created equal.

The world has changed, so we’ve evolved the optical retail experience to be safer and quicker for everyone.