Ditto Blog

Ditto and Materialise Join Forces to Advance Digital Technologies in the Eyewear Industry

Materialise NV (Nasdaq:MTLS), a global leader in 3D printing solutions, today announced that it has made a strategic investment in Ditto, a developer of virtual eyewear try-on platforms. In addition, the two companies will collaborate to advance the digital transformation in the eyewear industry and support the creation of new and personalized shopping experiences.

Why You Should Consider Rendered Product Imagery

For optical retailers looking to launch a new eCommerce site or improve an existing one, high-quality product images of frames is a critical element to driving conversion.

Traditional photography is challenging for eyewear because of the reflective nature of the lenses, transparent acetate colors and tiny, and intricate details including embellishments, logos, and hinges.

Digital product imagery is evergreen, enabling you to make edits (color saturation, text, reflections, etc.) after the fact without needing to reshoot.

Building an eCommerce Site for Eyewear: Where to Start

eCommerce businesses have seen a huge rise in adoption as a way for traditional brick-and-mortar storefronts to expand their business model, increase profit margins, and appeal to a larger target audience. eCommerce has a higher bar for customer satisfaction than a brick-and-mortar store, so it’s important for you to create a tested, optimized eCommerce site.

Conversion Rate Optimization for the Eyewear eCommerce Industry

In the new normal of social distancing, many eyewear retailers are either transitioning to eCommerce or adding it to their portfolio. But even before COVID-19, eCommerce had been seeing a huge rise in adoption from traditional brick-and-mortar retailers.

Ditto vs FittingBox

When it comes to virtual try-on platforms, it’s important to note that not all are created equal.

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