Ditto Blog

Ditto Announces Former Lancome CEO and Fashion Tech Expert, Odile Roujol, Joined its Board of Directors

Ditto, the leading recommendation and virtual try-on technology platform for eyewear retailers and brands is delighted to announce that Odile Roujol joined Ditto’s Board of Directors in late 2019. As Ditto Technologies continues to strengthen its position as a global technology leader in the eyewear category, Roujol has brought profound insight into creating a customer experience and B2B2C brand that will build trust and loyalty among end-users of the technology platform.

The Perfect Product Detail Page for Eyeglasses eCommerce Sites

One of the most crucial aspects of any successful eCommerce site is its product detail page (PDP). It has the power to make or break an online sale. This is especially true for eyewear since the purchase is highly considered and fit sensitive.

Ditto and Materialise Join Forces to Advance Digital Technologies in the Eyewear Industry

Materialise NV (Nasdaq:MTLS), a global leader in 3D printing solutions, today announced that it has made a strategic investment in Ditto, a developer of virtual eyewear try-on platforms. In addition, the two companies will collaborate to advance the digital transformation in the eyewear industry and support the creation of new and personalized shopping experiences.

Why You Should Consider Rendered Product Imagery

For optical retailers looking to launch a new eCommerce site or improve an existing one, high-quality product images of frames is a critical element to driving conversion.

Traditional photography is challenging for eyewear because of the reflective nature of the lenses, transparent acetate colors and tiny, and intricate details including embellishments, logos, and hinges.

Digital product imagery is evergreen, enabling you to make edits (color saturation, text, reflections, etc.) after the fact without needing to reshoot.

Building an eCommerce Site for Eyewear: Where to Start

eCommerce businesses have seen a huge rise in adoption as a way for traditional brick-and-mortar storefronts to expand their business model, increase profit margins, and appeal to a larger target audience. eCommerce has a higher bar for customer satisfaction than a brick-and-mortar store, so it’s important for you to create a tested, optimized eCommerce site.

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