With major trade shows postponed or canceled and companies rethinking essential travel, manufacturers must find novel ways to launch new products and collections. Our advice? Do it virtually.

One of the most crucial aspects of any successful eCommerce site is its product detail page (PDP). It has the power to make or break an online sale. This is especially true for eyewear since the purchase is highly considered and fit sensitive.

If you sell your eyewear brand in brick and mortar stores, you’ve likely experienced the strain of Covid-19 on your business. Here are a few tips to help you ride the wave and thrive during the pandemic.

The Status Quo Today’s shopping experience in stores and online

For optical retailers looking to launch a new eCommerce site or improve an existing one, high-quality product images of frames is a critical element to driving conversion.

Traditional photography is challenging for eyewear because of the reflective nature of the lenses, transparent acetate colors and tiny, and intricate details including embellishments, logos, and hinges.

Digital product imagery is evergreen, enabling you to make edits (color saturation, text, reflections, etc.) after the fact without needing to reshoot.

eCommerce businesses have seen a huge rise in adoption as a way for traditional brick-and-mortar storefronts to expand their business model, increase profit margins, and appeal to a larger target audience. eCommerce has a higher bar for customer satisfaction than a brick-and-mortar store, so it’s important for you to create a tested, optimized eCommerce site.

We at Ditto support the fight against racial injustice. We want to amplify and celebrate Black eyewear businesses and brands.