Latest Ditto news, insights from our CEO, best practices for eyewear eCommerce and stores, and steps for creating a personalized eyewear shopping experience.
This article is a quick primer of telehealth and telemedicine solutions in the eyecare industry. While there are several other telemedicine reports for eyecare out there, we felt like those reports focused primarily on the eyecare professionals segment only and omitted some important new technology entrants like online refraction tools/smartphone apps that are relevant for online and omnichannel retailers and brands.
In honor of Black History Month, we are starting a new monthly content series amplifying inventors who align with our values. One of Ditto’s core values is that we are inventors. We go beyond what customers say they want to invent the future. We push what’s possible and dare to be first.
In honor of Women’s History month, Ditto would like to highlight four influential female leaders making their mark on the eyewear industry in 2021.
Whether you are a startup eCommerce business or are a large enterprise retailer trying to optimize your cost of customer acquisition, it’s important to come up with marketing strategies and content that will break through the noise and actually drive new, qualified customers to your site.
Glasses have a unique ability to make a big statement. Maybe not surprising, many leaders and celebrities have used eyewear to define their signature style. In honor of Black History Month, we are shining a light on seven Black leaders and celebrities who made their glasses nothing less than iconic.
I cofounded Ditto ten years ago this month. It’s kind of crazy when I take a step back and let that sink in. It’s not lost on me that most startups don’t last that long and I’m insanely proud that we are still standing despite, quite frankly, an absurd amount of obstacles. These obstacles have been part of why Ditto has been such an extraordinary learning experience for me.
This month marks the 10th anniversary since Ditto was founded. Ten years later, over 60M people use our technology each year to try on over 1 billion pairs of glasses each per month! We’ve partnered with some of the best eyewear retailers and brands around the world including Specsavers, Zenni, GrandVision, NVI, Misterspex, Lenskart, JINS, Quay and more. Ditto is far more global than I could have imagined with over 55% of our business coming from outside of the U.S.
The shutdown of physical stores is making consumers question their traditional shopping habits. Those who had previously been reluctant to shop online are now forging ahead online. This means that retailers must adapt along with their changing audience.
With major trade shows postponed or canceled and companies rethinking essential travel, manufacturers must find novel ways to launch new products and collections. Our advice? Do it virtually.