A Blog for Online Eyewear Retailers Optical Retailers Sunglasses Chains Eyewear Brands Eye Care Professionals Eyewear Manufacturers

Latest Ditto news, insights from our CEO, best practices for eyewear eCommerce and stores, and steps for creating a personalized eyewear shopping experience.

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Kate Doerksen

Eyecare Telemedicine 101

This article is a quick primer of telehealth and telemedicine solutions in the eyecare industry. While there are several other telemedicine reports for eyecare out there, we felt like those reports focused primarily on the eyecare professionals segment only and omitted some important new technology entrants like online refraction tools/smartphone apps that are relevant for online and omnichannel retailers and brands.

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Blog
Kate Doerksen

Ditto Values Spotlight

In honor of Black History Month, we are starting a new monthly content series amplifying inventors who align with our values. One of Ditto’s core values is that we are inventors. We go beyond what customers say they want to invent the future. We push what’s possible and dare to be first.

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Blog
Kate Doerksen

3 marketing tactics you haven’t tried yet that work

Whether you are a startup eCommerce business or are a large enterprise retailer trying to optimize your cost of customer acquisition, it’s important to come up with marketing strategies and content that will break through the noise and actually drive new, qualified customers to your site.

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Blog
Keiko Williams

7 Black Leaders and Celebrities with Iconic Glasses

Glasses have a unique ability to make a big statement. Maybe not surprising, many leaders and celebrities have used eyewear to define their signature style. In honor of Black History Month, we are shining a light on seven Black leaders and celebrities who made their glasses nothing less than iconic.

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Blog
Kate Doerksen

A Decade in Review: 3 key takeaways from my 10 Years at Ditto

I cofounded Ditto ten years ago this month. It’s kind of crazy when I take a step back and let that sink in. It’s not lost on me that most startups don’t last that long and I’m insanely proud that we are still standing despite, quite frankly, an absurd amount of obstacles. These obstacles have been part of why Ditto has been such an extraordinary learning experience for me.

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Blog
Kate Doerksen

Ditto Celebrates 10 Years

This month marks the 10th anniversary since Ditto was founded. Ten years later, over 60M people use our technology each year to try on over 1 billion pairs of glasses each per month! We’ve partnered with some of the best eyewear retailers and brands around the world including Specsavers, Zenni, GrandVision, NVI, Misterspex, Lenskart, JINS, Quay and more. Ditto is far more global than I could have imagined with over 55% of our business coming from outside of the U.S.

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