Latest Ditto news, insights from our CEO, best practices for eyewear eCommerce and stores, and steps for creating a personalized eyewear shopping experience.
Glasses have a unique ability to make a big statement. Maybe not surprising, many leaders and celebrities have used eyewear to define their signature style. In honor of Black History Month, we are shining a light on seven Black leaders and celebrities who made their glasses nothing less than iconic.
In honor of Black History Month, we are starting a new monthly content series amplifying BIPOC inventors. One of Ditto’s core values is that we are inventors. We go beyond what customers say they want to invent the future. We push what’s possible and dare to be first. This month we are drawing inspiration from Patricia Bath, an American ophthalmologist, inventor, humanitarian, and academic who invented laser cataract surgery.
I cofounded Ditto ten years ago this month. It’s kind of crazy when I take a step back and let that sink in. It’s not lost on me that most startups don’t last that long and I’m insanely proud that we are still standing despite, quite frankly, an absurd amount of obstacles. These obstacles have been part of why Ditto has been such an extraordinary learning experience for me.
This month marks the 10th anniversary since Ditto was founded. Ten years later, over 60M people use our technology each year to try on over 1 billion pairs of glasses each per month! We’ve partnered with some of the best eyewear retailers and brands around the world including Specsavers, Zenni, GrandVision, NVI, Misterspex, Lenskart, JINS, Quay and more. Ditto is far more global than I could have imagined with over 55% of our business coming from outside of the U.S.
The shutdown of physical stores is making consumers question their traditional shopping habits. Those who had previously been reluctant to shop online are now forging ahead online. This means that retailers must adapt along with their changing audience.
With major trade shows postponed or canceled and companies rethinking essential travel, manufacturers must find novel ways to launch new products and collections. Our advice? Do it virtually.
One of the most crucial aspects of any successful eCommerce site is its product detail page (PDP). It has the power to make or break an online sale. This is especially true for eyewear since the purchase is highly considered and fit sensitive.
If you sell your eyewear brand in brick and mortar stores, you’ve likely experienced the strain of Covid-19 on your business. Here are a few tips to help you ride the wave and thrive during the pandemic.
For optical retailers looking to launch a new eCommerce site or improve an existing one, high-quality product images of frames is a critical element to driving conversion.
Traditional photography is challenging for eyewear because of the reflective nature of the lenses, transparent acetate colors and tiny, and intricate details including embellishments, logos, and hinges.
Digital product imagery is evergreen, enabling you to make edits (color saturation, text, reflections, etc.) after the fact without needing to reshoot.
eCommerce businesses have seen a huge rise in adoption as a way for traditional brick-and-mortar storefronts to expand their business model, increase profit margins, and appeal to a larger target audience. eCommerce has a higher bar for customer satisfaction than a brick-and-mortar store, so it’s important for you to create a tested, optimized eCommerce site.
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