Ditto, 6over6, Premium Vision and ExpressExam have merged and are now Luna.

The Luna Blog

Eyewear insights hub

News, tips, and insights from the global leader in vision care technology.

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Kate Doerksen

Learning from Virtual Try-On Beyond Eyewear

Some retail categories are notoriously tough to buy online unless you know exactly the brand, model, color, and size you need.  When buying products like make-up, eyewear, fitted apparel, shoes, and jewelry, it’s a huge benefit to be able to test out or try-on the physical product prior to purchasing it.  

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Kate Doerksen

Accurate Online PD Measurements

Ditto is launching a new product that will measure a customer’s pupillary distance within +/- 1mm of accuracy in the large majority of cases. TruePD™ is Ditto’s PD technology for card-based and depth-camera based measurements.

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Kate Doerksen

Eyecare Telemedicine 101

This article is a quick primer of telehealth and telemedicine solutions in the eyecare industry. While there are several other telemedicine reports for eyecare out there, we felt like those reports focused primarily on the eyecare professionals segment only and omitted some important new technology entrants like online refraction tools/smartphone apps that are relevant for online and omnichannel retailers and brands.

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Ditto Values Spotlight

In honor of Black History Month, we are starting a new monthly content series amplifying inventors who align with our values. One of Ditto’s core values is that we are inventors. We go beyond what customers say they want to invent the future. We push what’s possible and dare to be first.

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Kate Doerksen

3 marketing tactics you haven’t tried yet that work

Whether you are a startup eCommerce business or are a large enterprise retailer trying to optimize your cost of customer acquisition, it’s important to come up with marketing strategies and content that will break through the noise and actually drive new, qualified customers to your site.

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Keiko Williams

7 Black Leaders and Celebrities with Iconic Glasses

Glasses have a unique ability to make a big statement. Maybe not surprising, many leaders and celebrities have used eyewear to define their signature style. In honor of Black History Month, we are shining a light on seven Black leaders and celebrities who made their glasses nothing less than iconic.

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Kate Doerksen

A Decade in Review: 3 key takeaways from my 10 Years at Ditto

I cofounded Ditto ten years ago this month. It’s kind of crazy when I take a step back and let that sink in. It’s not lost on me that most startups don’t last that long and I’m insanely proud that we are still standing despite, quite frankly, an absurd amount of obstacles. These obstacles have been part of why Ditto has been such an extraordinary learning experience for me.

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Kate Doerksen

Ditto Celebrates 10 Years

This month marks the 10th anniversary since Ditto was founded. Ten years later, over 60M people use our technology each year to try on over 1 billion pairs of glasses each per month! We’ve partnered with some of the best eyewear retailers and brands around the world including Specsavers, Zenni, GrandVision, NVI, Misterspex, Lenskart, JINS, Quay and more. Ditto is far more global than I could have imagined with over 55% of our business coming from outside of the U.S.

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Kate Doerksen

Why You Should Consider Rendered Product Imagery

For optical retailers looking to launch a new eCommerce site or improve an existing one, high-quality product images of frames is a critical element to driving conversion.

Traditional photography is challenging for eyewear because of the reflective nature of the lenses, transparent acetate colors and tiny, and intricate details including embellishments, logos, and hinges.

Digital product imagery is evergreen, enabling you to make edits (color saturation, text, reflections, etc.) after the fact without needing to reshoot.

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Kate Doerksen

Building an eCommerce Site for Eyewear: Where to Start

eCommerce businesses have seen a huge rise in adoption as a way for traditional brick-and-mortar storefronts to expand their business model, increase profit margins, and appeal to a larger target audience. eCommerce has a higher bar for customer satisfaction than a brick-and-mortar store, so it’s important for you to create a tested, optimized eCommerce site.

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Ditto is now Luna.

Ditto along with 6over6, Premium Vision, and ExpressExam have joined forces to bring an integrated offering to the vision industry — rebranding as Luna. 

Live Webinar

Unveiling our new company:

Turnkey solutions to power your eyewear business

Thursday, February 3, 2022 @ 11 am EST

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